Providing Homes
for Future Generations

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We’re Sero Homes.

We build homes for future generations – decent sized, light, open and well-designed spaces built properly for people to live in, all set in great neighbourhood places designed for community, wildlife and active travel.

Plus we only build true zero carbon homes – that means our homes help tackle the climate emergency, generate and store their own energy, balance the national grid, and as a result our residents don’t have traditional fuel bills.

In short, we create the sort of homes and neighbourhoods that we’d like to live in ourselves.

Why would we build anything else?


About Us

We’re a Cardiff-based business with big ideas – we want to re-think housing by building true zero carbon, sustainable, innovative, high-quality homes that are friendly to wildlife and the environment.

We’re born from the intersection of award-winning sustainable residential design expertise and renewable energy generation and development experience. We see homes as fantastic places and spaces, but also as part of the nation’s energy network that can help reduce, balance and generate power and help us tackle climate change. By combining innovative design and master-planning with low energy details and intelligently managed systems, we create exceptional places to live that are fit for the future.

Meet Our Family

Katie Wiliams

Brand Manager

Katie loves nothing better than trekking up the Sugar Loaf mountain with the family to indulge in the breathtaking views of the Monmouthshire valley… (also nothing to do with the vineyard conveniently placed at the foot of the mountain!)

David Williams

Non Executive Chair

David’s favourite place is his home, a tranquil lakeside property on a farm in the Cotswolds. Its location brings together all his hobbies.

James Williams

Managing Director

James is happiest when exploring the Welsh forestry, pure escapism, get as far away from civilisation as possible and be surrounded by the amazing natural environment we have. Usually accompanied by small people carrying sticks.

Andy Sutton

Director of Design & Innovation

Andy likes to be amongst nature or great design (preferable both), whether DIYing, walking, swimming or cycling, though in all instances he’ll want it to be in the sunshine and ending up in a good pub. Or three.

Matt Kane

Digital & Infrastructure Manager

Holly Evans

Head of Finance

Holly is happiest on the beach with her family. In the wind, rain or shine there is nothing better than the sound of the waves and the feeling of sand underfoot.

Kris Ablett

CX Manager

Kris’ favourite places are the kitchen and the dining table and would gladly spend his life simply moving between the two only venturing outside to light a barbecue.

Jim McArdell

Development Manager

Jim loves the to be in, next to or just generally within sight of the sea be that surfing the waves, walking on the beach or spending time with the family.

Louise Simons

Team Assistant

Louise is most happy when spending time with her husband and family.  She is an animal lover, especially dogs and given the chance, would have a house full of them.  She also enjoys watching movies at the cinema accompanied with a big bar of chocolate!

Keiron Lloyd

Project Manager

Keiron is happiest whilst in the Sea, be that dipping his toe during a beach walk with his partner or whilst Scuba Diving in the warmer months (which is ironic given his allergy to Fish).

Cerys Williams

Project Coordinator

Cerys’ happy place is anywhere with her husband and son, however if that place also happens to have ice cream then she’ll be smiling from ear to ear!


Sero Homes is a rapidly growing business well aligned to current and emerging government policy direction in the UK as part of the delivery of net zero carbon by 2050. We are developing significant opportunities for true green investment in UK schemes that can provide low risk, long term reasonable returns to our funders. Get in touch if you’d like to know more.

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